As an industrial and fashion designer specialized in patterns and confection, Efraín Mogollon identified a need in Venezuela’s fashion market for a polished product. Across the region, in Colombia, Chile, and Argentina, there was a solid design infrastructure, and he knew Venezuela didn’t have to trail behind. Which is why in 2010, By Efrain Mogollon is a brand born to express and develop a product with a congruous concept and excellent finish, with quality always as its founding pillar.